Baidu Marketing Services – 百度营销服务

Our Baidu marketing services  

What is Baidu marketing?  

Meaning of Baidu

The term Baidu (百度 bǎidù) means a hundred times or a hundred angles or degrees. The name Baidu mainly refers to their flagship Baidu app, which commands 77% of China’s search engine market share in 2021. The second most popular search engine Sogou (搜狗 sōugǒu),  which mean Search Dog, captures 14%. Baidu also has numerous other apps with different functions.  

What Baidu marketing entails 

Familiar to the English-speaking online world is Baidu’s equivalent of search ads (SEO, SEM/PPC text and image, audio, video, and maps), display ads, remarketing ads, and native ads (sponsored posts). Sales support and trust-building tools include Baidu’s version of account verification, Live Chat (Baidu Business Bridge – 百度商桥 Bǎidù shāngqiáo),  

What’s not as familiar?  

• Marketing restrictions. Some business sectors require special approvals and some keywords are banned or censored by the state.   
• Creating Baidu Smart Mini Programs ³(百度智能小程序 Bǎidù zhìnéng xiǎo chéngxù) which run inside Baidu and can be found on desktop and mobile browsers with the Baidu search engine. 
• Enhancing Baidu PPC campaigns with Baidu Brand Zone premium advertising for top foreign brands. 
• There are other Baidu apps where businesses could place search, marketing or advertising content, like Baidu Knows (百度知道 Bǎidù zhīdào), Baidu Maps (百度地图 Bǎidù dìtú), Baidu Encyclopedia (百度 百科 Bǎidù bǎikē), Baidu Post Bar (百度贴吧 Bǎidù tiēba), as well as Baidu music, video, news feed, and other Baidu branded lifestyle and industry-specific apps. 

Why is Baidu marketing important for business? 

Baidu is the largest search engine in China. 222 million daily active users were recorded in the 1st quarter of 2020. Confidence in Baidu as an excellent platform for marketing businesses in China is based on the following evidence.  

• China has been the first economy to bounce back after the onset of the COVID-19 pandemic. It grew by 7.9% in 2Q 2021. Domestic consumption is rising, as are investments in infrastructure, technology and foreign trade.  
• Baidu generated about US$16.4 billion revenue in 2020.  
• It maintains  market dominance in 2021 despite the appearance of Sogou a new rising star in the Chinese SEO space with innovative new Romanised Chinese（汉语拼音 Hànyǔ pīnyīn）and voice search capabilities 
• Baidu is reputed to have a high ROI for per-per-click (PPC) ads, and low-cost cost-per-click (CPC) ads. 
• It has a network of sister apps that can potentially magnify the reach of advertising campaigns with ease.  

Why use Ignite for Baidu marketing? 

We are an experienced full-service digital marketing and advertising agency who understand both the English and Chinese-speaking digital worlds.  

Your business can get great results by leveraging our experience as a full-service digital marketing agency in both English and Chinese speaking markets. We have the talent, technology, management systems, and passion to be a valuable partner to Australian companies looking to expand into Chinese markets.  

We’ve been told we are smart and fun to work with and have a strong work ethic that underlies exceptional customer service. And we love getting great results for clients. 

What next? 

Let’s discuss possibilities. We would love to help you craft a winning Baidu strategy, bring it to life, and nurture it to reward your business. To explore how our friendly and experienced Chinese digital marketing consultants could help you get better results, please contact us here or ring us on (08) 9467 9883.