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Content Marketing Strategy

A solid strategy is a springboard for effective content marketing. It stops you from wasting time, money, and effort on ineffective content targeted at the wrong people.

What is a content marketing strategy? 

It is a well-considered plan of action that uses content (in various formats through various media channels targeted at specific audiences) as the means to educate, entertain, inform and inspire. The intended impact is to earn new audiences, higher brand awareness, increased interest and trust, buy-in, and win more customers.  

Typically, strategic planning aims to create an iterative process of continual improvement, and this is no different when applied to content marketing. 

Different models of content marketing strategy development exist; here’s one with five phases: 

#1 -Set Goals

#2 – Analyse Gaps

#3 – Form Strategy

#4 – Implement Strategy

#5 – Monitor Strategy

At Phase 3 when the strategy is formed, the desired content marketing assets are identified. At Phase 4 these assets are produced.    

Why is a content marketing strategy important for business? 

Think of it as a compass for ensuring that all content marketing activities stay on course. High impact content assets like videos and websites take a lot of resources to produce, and making sure all efforts are on-strategy will reduce any wastage of time, money, or effort.   

How do I get great results from a content marketing strategy? 

Ensure that the content strategy is aligned with business goals and fit for purpose;  clarify what needs to be done when, why and by whom; ensure that resources are available to deliver the scope of work; monitor progress frequently; and perform good project management.  

Why get Ignite Search to help with my content marketing strategy? 

Because we know how to get real results.  

Our track record includes achieving more than 1,500 Top Three Google rankings for our clients. We’ve been helping clients with SEO for more than 25 years. We have worked with companies big and small so we know how to help clients build a great online presence, regardless of their starting point.

Most important of all, we don’t practice questionable black hat techniques. Instead, we are committed white hat practitioners who optimise pages in compliance with Google guidelines. 

What next? 

Start thinking about how content marketing could bring you business gains. To explore how our friendly digital marketing consultants could help you get better results, please contact us here or ring us on (08) 9467 9883. 

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John Smith
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