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Ignite Search

Perth's Leading SEO Company & Agency

IGNITE SEARCH WEEKLY WRAP –
24th JULY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Why Google dropped Bing Discover pages from its index
The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search.

SEO: Emoji SEO presents opportunities for video
Here’s why emojis provides some interesting opportunities for your organic visibility.

SEO: The Truth About Domain Authority: What Every SEO Needs to Understand
Here’s why third-party SEO metrics are not the only indicators of a site’s authority and shouldn’t be confused as being actual Google metrics.

SEO: How to set up Google Analytics annotations to show Google updates
In this article, you’ll learn how to setup annotations in Google Analytics to identify any unannounced Google updates.

SEO: How to Effectively Perform Keyword Research for Ecommerce
In this article, you’ll learn how to perform keyword research for Ecommerce.

SEO: 4 Link Building Ideas That Won’t Get You Into Hot Water
Here are 4 proven link building tactics that will you can incorporate in your SEO strategy.

SEO: Converting custom: Using analytics to optimize sales funnels
Here are a few tips on how to optimise your sales funnels.

SEO: How to Identify & Reduce Render-Blocking Resources
In this article, you’ll learn how to reduce render-blocking resources to display visual content.

SEO: Entice Your Target Audience with Custom Engagement Ads: Here’s How
In this guide, we’ll cover how to set your campaign goal, how to set up your ads, and how to use customisation to attract even more clicks.

Paid: Amazon Advertising: The 2019 Guide
In this blog post, we summarise Amazon Advertising changes in 2019, which ones are most important, and how to best capitalise on them.

Paid: 5 Steps to a Conversion-Driven Facebook Ads Sales Funnel
In this article, you’ll learn how to create a conversion-driven Facebook sales funnel in just five steps.

Paid: How to Exclude Mobile Apps in Google Ads
n this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. 

Content: Want to Rank #1? 6 Tips to Create SEO-Friendly Content
In this post, we talk about the nuts and bolts of SEO-friendly content that has the potential to rank #1.

Content: 7 Easy Ways to Super Boost Your Newsletter Open Rate
Grow your newsletter open rate as fast as bamboo shoots with these seven tips.

Content: How to Gain Audience Trust by … Actually Being Trustworthy
In this post, you’ll learn how you can improve audience trust (and the strong conversion that follows) by being transparent and reliable.

Content: How to Generate Leads With Content Marketing
Here are 6 ways to generate leads with content marketing.

Content: The Big Difference an Apostrophe Makes in a Brand’s Stories
Learn why the apostrophe matters in brand story vs. brand’s stories if you want to avoid a dead end in your content marketing.

Local: Restaurants believe digital channels more important than consumers say they are
Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed.

Social: 7 Reasons Marketers & SEO Pros Should Use Social Media at Work
Here are seven reasons why with the right guidance and direction, social media can be useful at work for marketers and SEO professionals.

Social: Instagram Stories Ads: How to Improve Your Results
In this article, you’ll learn how to optimise your Instagram Stories ads placements.

Social: Building a Community in a Changing Social Media World
In this article, you’ll learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

Social: New YouTube Revenue Opportunities for Channels
In this article, we explore YouTube revenue opportunities for channels, learning playlists, and more.

Social: How to Sell More Products on Instagram: 4 Tips That Work
In this article, you’ll discover four ways to showcase and promote your products on Instagram.

Social: 6 Facebook Ad Copy Secrets to Improve Your Conversions
In this article, you’ll learn how to write Facebook ad copy that improves your conversions.

Social: Instagram Stories Ads: How to Improve Your Results
In this article, you’ll learn how to optimise your Instagram Stories ads placements.

KEY INDUSTRY UPDATES:

SEO: DuckDuckGo Improves its Maps Experience With Several Key Upgrades
DuckDuckGo is rolling out several updates to its maps search experience while maintaining the same commitment to user privacy.

SEO: Google’s John Mueller: ~2/3rds Of What He Says Is Taken Out Of Context
Google’s John Mueller said that he estimates about two-thirds of what he says and what gets quotes of what he says is taken out of context.

SEO: The Google Unconfirmed July Search Ranking Algorithm Update Is Heated
Google has yet to confirm the July 11/12 search ranking update that we reported on, but it does seem to have some legs.

SEO: Google: Not Having Discover Section In Google Search Console Is Not A Quality Judgement
John Mueller from Google said that not having a discovery section in Google Search Console does not meant it now a quality judgement but rather, Google does not have enough data for your site in the Discover feed.

SEO: DuckDuckGo Now Handles 40 Million Searches a Day
DuckDuckGo was recently profiled in the New York Times, where it was revealed the search engine is now handling around 40 million searches a day.

SEO: Google May Ask Searchers To Submit Missing Knowledge Panel Data
Google have been spotted asking searchers “help others by suggesting these missing facts” and had a button for the specific missing fact.

SEO: Google Algorithms Cannot Judge The Realness Of An Author Name?
Google’s John Mueller said that John doubts that Google’s algorithms would be able to judge the “real-ness” of author names that you use.

SEO: Google Chrome Closes Privacy Loophole – Blow to News Publisher Revenues
Google disclosed the existence of a loophole in Chrome browser Incognito Mode and promised to close it by the end of July 2019. 

SEO: Is Google News Violating Google’s Webmaster Guidelines By Not Blocking Stories?
Google is not just indexing but also ranking Google News search results pages and landing pages in Google search. 

SEO: Google adds JavaScript SEO basics to its Search developer’s guide
Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices.

SEO: Google Test Maps, Top Stories, Video, Images & More Icons In Search Results
Google is once again testing using icons for the universal search results sections. Specifically to label in web search the images box, video box, top stories box, maps box, and so on.

Paid: Google Shopping Box Displays Shops & Details Button
Google have been spotted showing a shopping box but one that has buttons for more details about the item and a button to look up shops that sell the item.

Paid: Google Green Ad Label May Display To Limited Number Of Searchers
Google’s Danny Sullivan said that Google still has not fully rolled it out to all searchers yet.

Paid: Microsoft Advertising rolling out experiments A/B testing tool globally
Microsoft Advertising is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers.

Paid: Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
Microsoft Advertising is updating its dynamic search ads with longer titles and an additional description field.

Local: Rand Fishkin’s Mention In Congressional Hearing On Google
In a hearing this week Google, Apple, Facebook and Amazon regarding antitrust issues, Congressman questions Google’s mission and made strong arguments from Rand Fishkin studies.

Local: Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back?
Google confirmed the cause of missing Google My Business reviews, an issue that may not be resolved any time soon.

Local: Google Maps iOS App Now Lets Owners Edit Business Profiles
Google My Business announced that businesses owners can use now the Google Maps iOS app to edit their business profiles without using the app or website.

Local: Google Maps Has Fixed Q&A Bug & Is Investigating Reviews Bug
Google seems to have fixed one of the many Google Maps bugs and has acknowledge they are working on a fix for the other.

Local: Google Maps App Updated With Ability to Edit Business Information
Google has updated the Maps app on iOS, allowing business owners to edit their listing information without leaving the app.

Social: Instagram Expands its Test of Removing Like Counts
Instagram has expanded its test of removing like counts and appears to have restricted the test even further by showing no likes at all.

Social: Twitter to Show the Profiles of New Followers in the Notifications Tab
Twitter will show profiles of new followers in the notifications tab, letting users easily learn more about who’s following them.

Social: Instagram to Warn Users if Their Account is At Risk of Being Disabled
Instagram is introducing changes to its account disable policy, one of which involves warning users before their account is deleted.

Social: Facebook Changes Image Sizes for Posts Shown in the Mobile News Feed
Facebook is changing the aspect ratios of photos and videos shown in the news feed on mobile devices.

Social: LinkedIn Users Can Now List the Services They Offer on Their Profile
LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients.

Read Our Blog Posts

seo & web design

SEO & Web Design: What You Need To Know

IGNITE SEARCH WEEKLY WRAP –
3rd July 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Why it’s worth targeting keywords with no-to-low monthly search volume
Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.

SEO: Three tools providing actionable competitive research insight
In this article, we share three competitive research tools that provide highly actionable insights.

SEO: Why Having a User-First Approach to SEO Is Important
In this article, you’ll learn how to have a user-first approach to SEO.

SEO: Google Sandbox: Is it still affecting new sites in 2019?
In this article we will discuss the implications Google Sandbox have for new websites in 2019.

SEO: How to Improve Your Search Discoverability & Boost Lead Volume
In this article, we shared actionable tips on how to improve your search discoverability in order to drive qualified leads and deliver results.

SEO: How to Super Power Your Link Building
In this article, we discuss how to make link building work for you.

SEO: Google’s Diversity Update Gives Smaller Sites a Chance to Rank
This article discusses the effect of Google’s diversity update and concludes smaller sites have a greater chance to rank for competitive keywords.

SEO: AMP HTML Now Supports Autocomplete for Faster Search Experiences
In this article, we discuss how AMP HTML Autocomplete can provide users a faster search experience that will enhance overall user experience.

SEO: Everything You Need to Know About Internal Link Building 
Here’s what you need to know when building internal links within your website.

SEO: How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips on how you can manage user behavior analytics to set yourself up for more conversions.

SEO: Quality Raters Guidelines and Google Ranking Signals
In this article, we discuss if Google’s Quality Raters Guideline considers Broad Core Updates, whilst considering Google Ranking Signals.

SEO: Searchmetrics: Google’s diversity update did impact search results
Here is another study on the Google diversity update that shows the update did help with diversity.

SEO: 7 Best Alternatives to Yoast SEO WordPress Plugin
Check out the following list of the seven best alternatives to Yoast SEO.

SEO: How to spin a bad site migration into higher traffic and conversions
In this article, you’ll learn how to remedy replatforming problems, regain rankings and revenue.

SEO: How to Set up a Well-Integrated Effective Link Building Campaign
This article outlines exactly how to create an effective link building campaign.

Paid: Dynamic Search Ads: What You Need to Know
Here’s everything you need to know to set your dynamic search ad campaign up for success.

Paid: 6 Tips You Need to Get SEM Forecasting Right
Here are six tips to guide your decision-making process when making projections for PPC campaigns.

Paid: Today’s customer decision journey is so complex but AI can help
This article explains how AI can help understand the modern day customer decision journey to enhance your digital marketing efforts.

Paid: 4 Tips for PPC Specialists in the Automation Age
Here are 4 tips for PPC specialists to compete and excel in the age of automation!

Content: Content Marketing: The 5 Most Important Things You Need to Know
Here are five important pieces of knowledge that will help you massively increase your chances of success.

Content: How to Make the Content Marketing Case With ROI
In this article, you’ll learn how to make the business case for content marketing and address the ROI issue up front.

Content: 7 Tools to Optimize Your Old Content for New Conversions
in this article, you’ll learn how to improve conversions with content that’s getting good traffic

Social: 9 Ways to Increase Your Messenger Bot Engagement
In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook.

Social: How to Target Cold Audiences With Facebook Ads
In this article, you’ll learn how to determine whom to target with Facebook cold ads.

Social: 5 Overlooked Facebook Audiences to Improve Your Ad Results
In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager.

Social: 5 Ways to Increase Sales With Instagram
In this article, you’ll find out how to foster a shopper-friendly Instagram presence.

Social: 3 Ways to Improve Your YouTube Watch Time
In this article, you’ll find three easy ways to increase the amount of time people spend watching your videos on YouTube.

Local: What do you do if Google My Business doesn’t understand your business?
In this article, we discuss potential issues that prevent Google from being able to provide an accurate Google My Business page.

KEY INDUSTRY UPDATES:

SEO: Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt
Google posted this morning that they are going to stop unofficially supporting the noindex, nofollow and crawl-delay directives within robots.txt files. 

Related Links:


SEO: Google Image Search Tests Sticky Image Preview Box
Google has been testing many variations of these image preview boxes in search for some time but this one is bolder because it sticks.

SEO: Google: Updating a Page’s Publishing Date Won’t Make it Rank Better
Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings.

SEO: Google Images Makes It Easier To Share GIFs
Google announced you can now share GIFs in Google Images.

SEO: Google: It May Be Worth Looking Into Compressing HTML & CSS
Google’s John Mueller said that it may be worth looking into compressing your HTML and CSS to help your rankings.

SEO: Will Google Crack Down On Sites Leasing Out Its Subdomains
Google’s John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more.

SEO: Google Says Sometimes Old Posts Are Still Relevant, But Not In That Example
Google’s John Mueller said old articles and posts may still be relevant today and will still rank as date is not the only ranking factor.

SEO: Google’s John Mueller on Good Links and How to Get Them.
Google’s John Mueller define what a good link is and how to get them, whilst discussing other signals that can power up your rankings.

SEO: Google’s John Mueller on Retaining SEO After Migrating Web Platforms
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.

SEO: Wayback Machine Now Shows When a Page Was Updated and What Changed
The Internet Archive’s Wayback Machine has a new tool that shows the exact date a page was changed what was changed on it.

SEO: Google Might Be Testing A Text Based Button In Its Search Box
A text based search button have been spotted in Google’s search bar.

SEO: Google: Site Migrations Can Take About A Day If Done Correctly
Google’s John Mueller said ‘if’ done correctly Google can process the website migration effectively.

SEO: Google Confirms GoogleBot Does Not Support HTTP Pipelining
Google’s Gary Illyes has confirmed that GoogleBot does not support HTTP pipelining.

SEO: Alexa.com adds more search tools to its competitive analysis
Alexa is announcing new features that pushes it deeper into world of the search engine optimisation (SEO) and search engine marketing (SEM).

SEO: Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.

Related articles


SEO: Google Search Console Adds Mobile-First Indexing Information To Reports & Tools
Google’s adds mobile-first indexing reports to Google Search Console that aims at helping webmasters understand how Google is crawling your website.

SEO: Google Search Won’t Return Search Results For Some Searchers
Google is returning an error that reads “did not match any documents” in the search results for some searches. Google’s Danny Sullivan said they are investigating further into this issue.

SEO: Google Possibly Testing Stackable People Also Search For Buttons
Google spotted stacking the “people also search” for buttons under a snippet instead of a carousel format.

SEO: Google Deprecates Support For Social Profile Markup For Knowledge Panels
Google announced yesterday on Twitter that they have deprecated support for social profile markup specifically for the knowledge panels. Instead Google said you can either claim your knowledge panel and/or let Google figure it out without the markup.

SEO: Google Search Console Alerts: Change In Top Queries For Your Site
Google is now sending alerts for changes in your top queries for your site in Google Search Console.

SEO: Google Search Console Offers Three New Sets of Googlebot Crawling Data
Google updated Search Console with new sets of data to help people understand how their site is crawled by GoogleBot.

SEO: Google May Bring Full Page Screenshot Renders To Testing Tools
Google’s John Mueller hinted that Google may be bringing the full page from top to bottom as Google renders it in the testing tool’s screenshot section. 

SEO: Google: Sitemaps Do Not Directly Impact Your Search Rankings
Google’s Gary Illyes said that XML Sitemap files do not directly impact your rankings in Google Search.

SEO: Google Bug Shows Tons Of Links In Featured Snippets
Google has been spotted links in the featured snippets box on the right hand side panel of the search results.

Paid: Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.

Paid: Google taking Ads API back to beta over performance issues
Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage.

Paid: Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.

Paid: Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising, formerly Bing Ads, is rolling out a series of new features designed to help pages load faster after an ad click.

Paid: Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.

Paid: Google May Be Testing Bringing Back Green Ad Label
Google has been spotted bring back the Green Ad Labels for Google Ad listings.

Social: Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.

Social: LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.

Social: LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.

Read Our Blog Posts

How To Improve Your SEO & User Experience With Internal Link Building Image

How To Improve Your SEO & User Experience With Internal Linking

how to use crazy egg to enhance cro activities p1

How To Use Crazy Egg To Enhance Your Conversion Rate Optimisation Activities Part 1 – Setup

IGNITE SEARCH WEEKLY WRAP –
12th JUNE 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

 

SEO: How to make online reviews one of your most powerful SEO weapons
In this article, we discuss the impact of online reviews will enhance your SEO efforts.

SEO: How to Forecast SEO Potential With Google Data Studio
Here are several features Google Data Studio’s dashboard to help you provide forecasting data to your prospective clients or boss.

SEO: A quick and easy guide to understanding search intent for SEO
In this article, we discuss how to develop content that will appear at different stages of the buying cycle with search intent focus terms.

SEO: 80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]
The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.

SEO: The 55 Best Free SEO Tools For Every Task
In this blog post, we share 55 free SEO tools that are widely use by the SEO community, offers valuable and actionable data and are truly free!

SEO: Can “Big Content” Link Building Campaigns Really Work?
In this blog post, we will discuss the effects of “Big Content” link building campaigns that can improved your website’s rankings.

SEO: 7 SEO Title Tag Hacks for Increased Rankings + Traffic – Best of Whiteboard Friday
This article shares 7 super-easy and timeless hacks to keep your title tags clickable in the SERPs. 

SEO: How to Build a Google Data Studio Dashboard
In this article, you’ll learn how to build a reusable report in Google Data Studio.

Paid: 8 Tips for More Effective Video Ads
Here are 8 tips to optimise your video ad campaigns that will support your marketing objectives and enhance conversion rates.

Paid: Track your ad tests at scale with this advanced AdWords script
Here’s a script to allow you to quickly see a topline summary of all split tests running within your account.

Paid: 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
In this article you’ll learn a simple 4-step Excel tool that can help you lower your overall Amazon Advertising costs and decrease your ACoS as well.

Paid: How I Lowered Brand CPA By 90% While Increasing Conversions
In this post, we discuss how removing broad match keywords will decrease brand CPA while simultaneously driving higher conversion volume.

Paid: PPC Math Made Easy
Here is a guide of some basic PPC math equations that will help you manage your accounts better.

Content: 5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
Here are five emotional writing tactics to try out for improved engagement on Facebook.

Content: 11 Powerful Email Marketing Tips You Need to Know
Here are 11 powerful tips that will help you increase your email marketing campaign’s ROI.

Content: How to Use Heatmaps to Increase Your Conversions
Find out how to use heatmaps to increase conversions what heatmaps are, plus see popular heatmap tools you can implement today.

Social: The 7 Biggest Social Media Sites in 2019
In this article, we share 7 major social media platforms and what content succeeds on each platform that will take your social media marketing to the next level.

Social: 6 Instagram Mistakes That Keep Your Brand From Growing
In this article, you’ll learn how to fix 6 Instagram mistakes with a few simple tweaks.

Social: WeChat for Business: What Marketers Need to Know
In this article, you’ll discover how WeChat’s features can help you market your business and get in front of over a billion people.

Social: How to Use Quora for Marketing
In this article, you’ll learn how to use marketing on Quora to establish thought-leadership, drive your content marketing, and reach potential customers.

Social: How to Get Started With Facebook Business Manager
In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager.

Mobile: The Beginner’s Guide to Facebook Advertising for Mobile Apps
In this complete guide to mobile app advertising using Facebook ads you will learn how to register your mobile app with Facebook and set up a Facebook ad campaign.

Local: Instagram Ads for Real Estate Marketers: 10 Best Practices
If you’re ready to dive into the Instagram advertising world, here are 10 best practices to get you ahead of your competition.

Local: How to Guard Your Google Business Profile from Becoming a Running Joke
In this post, we discuss potential gaffes and how to mitigate them on your Google Business Profile listing.

 

KEY INDUSTRY UPDATES:

 

SEO: Google Announces Free Webmaster Conferences
Google announced that they will be hosting free conferences worldwide.

SEO: Google AMP URLs not letting searchers click through to main site
Yet another Google bug may be impacting your traffic – this one is with Google AMP.

SEO: Google Search Console performance overview report now shows 90 days of data
Google has updated the Google Search Console performance report overview section to go from 28-days of data to 90-days of data.

Related Articles:


SEO: Google Local Pack Finder Tests Choose Area Feature
Google is testing an option to let the searcher select which area they want the local pack finder results to zone into. 

SEO: Google Search Console API Doesn’t Return Sitemaps Indexed Counts
Google’s John Mueller said that Google is no longer supporting showing the indexed count within the sitemap commands in Google Search Console.

SEO: Google June 2019 Core Update Finished Rolling Out Saturday, June 8th
Google’s Danny Sullivan informed the public the June 2019 Core Update rolled out on the June 3rd and finished rolling out on June 8th.

SEO: Google: Mobile-First Indexing Goes By Root Domain; Your Subdomains Move Over With Root
Google’s John Mueller said that when your root domain moved over to mobile-first indexing so will all your subdomains.

SEO: Google: Keep Your Site Up To Date; No One Drinks Sarsaparilla
Google updated one of its documents on how to help people find your site on Google. 

SEO: Google: Don’t Let Your Dynamic Rendering Timeout
Google’s Martin Splitt said GoogleBot might timeout if your website takes too long to load.

SEO: Did Crawling Changes Come Before The Google’s Core Update?
Google’s John Mueller said nothing specific is happening and fluctuations in Google’s crawling are normal.

SEO: Bing: Our Organic Results Not Influenced By Microsoft Advertising
Bing’s Frédéric Dubut said they to do not allow what you spend with Microsoft Advertising (former Bing Ads) to influence your organic rankings in Bing.

SEO: Google Announces Site Diversity Change to Search Results
Google’s Search Liaison announced a “change” that will reduce multiple site listings in the search results. 

Related Articles:


SEO: Google Organic Results Merging Local Knowledge Panel For Branded Queries?
Google has been spotted blending or morphing the organic search results interface with the local knowledge panel interface for branded queries.

SEO: Google Posts JavaScript SEO Myth Busting Video
Google’s Martin Splitt released a video on Javascript and SEO.

SEO: Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED]
Representatives from Mozilla, parent company of Firefox, have explained why the browser is now blocking Google Analytics by default.

SEO: Google Refine By Tests Additional Refinement Layers
Google has been spotted testing a more detailed and layered version of refine by in their search results.

SEO: Can Expandable Content Show In Google Features Snippets
Google’s John Mueller said that Google won’t show content hidden within expandable div or accordions as snippet in search, but will still be indexed and rank.

SEO: Bing Recommends You Disavow Links
Bing’s Frédéric Dubut from the Bing spam team said that he still recommends that you use the disavow link tool for making sure you don’t have bad links hurting your web site.

SEO: Google: The HTTPS Ranking Signal Measurably Affects Enough Queries
Google’s Gary Illyes said that HTTPS ranking signal affects enough queries measurably and should not be ignored.

SEO: Google Tests Weird Rotating People Also Ask Feature
Google has been spotted testing a drop down menu selection tool and a image rotating feature as you hover your cursor over it in Google’s People Also Ask feature. 

SEO: Google: Removing Alt Attributes From Images Sorta Okay If…
Google’s Gary Illyes said it was “sorta ok” to remove alt attributes from images if there are relevant text around the image that helps describe the image.

SEO: Google Immediately Processes Disavow Files But Links Get Disavowed Over Time
Google’s John Mueller said that while Google will process your disavow link file immediately, it will take some time for Google to disavow the links within it.

Paid: Campaign-level conversion actions now live for Google search, display campaigns
Google said that campaign-level conversion action settings are available for search and display campaigns and video campaigns will be supported later this year.

Social: Facebook Makes it Easier to Create Video Ads Out of Static Images
Facebook is adding new features to its Video Creation Kit which simplify the process of creating mobile video ads.

Social: Instagram Lets Advertisers Boost Organic Posts as Feed Ads
Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds.

Local: Google brings the Assistant to Waze
Google Assistant has already come to Google Maps. Now it’s coming to Waze for Android in the U.S. in English.

Local: Google Improves SOS Alerts in Search Results
Google is improving the SOS alerts shown in Search and Maps with visual information and a new navigation system.

Read Our Blog Posts:

Google Analytics Youtube Performance Tracking - ignite search blog

How To Use Google Analytics To Track Your Youtube Channel Performance

3 easy ga report to improve conversions - ignite search blog header

3 Easy Google Analytics Reports To Help You Improve Your Conversions