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IGNITE SEARCH WEEKLY WRAP –
22ND APRIL 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Best Practices for Setting Up Meta Robots Tags & Robots.txt
Learning how to set up robots.txt and meta robots tags is paramount to success in technical SEO. This short guide will help you implement them correctly.

SEO: Ecommerce & Consumer Trends During Coronavirus
SEMrush research on how Coronavirus affected eCommerce Trends. Follow the changes in online purchases and understand the nature of this demand.

SEO: What Is Website Taxonomy (a.k.a. URL Taxonomy)
In this article we explained why your URL taxonomy is a key factor in your website’s architecture.

SEO: HTTP or HTTPS? Why You Need a Secure Site
Having a secure site offers plenty of benefits for SEO. Here are the top reasons why you should switch from HTTP to HTTPS.

SEO: What Are Backlinks?
This beginner‘s guide to backlinks will explain everything you need to know to begin building and evaluation links for your website. Learn how Google uses them and what you should do and should not to do.

SEO: How to Succeed in Google Discover
Google Discover serves new and interesting content before a user enters a query. Here’s how sites from all industries can leverage Discover.

SEO: Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
In this article, we explain why doing tests and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for.

SEO: 27 of the Biggest SEO Mistakes Damaging Websites in 2020
In this article, you’ll discover 27 SEO mistakes that may damage your website. Detect and tackle them to maintain your website‘s health and improve your search rankings.

SEO: FAQ: Google’s Popular Products and how to increase your organic product visibility
Here’s how to get your products eligible, make your listings more competitive and measure traffic from Popular Products.

SEO: Google’s New Healthcare Providers Options in Search: Google News Update
Here are the latest Google news related to the healthcare and restaurant industries, the postponement of the Google Ads Partners Program, recent search behavior changes, info on the Google Ads Editor v.1.3 and more.

SEO: Why Site Speed Still Matters (Revisited)
In this article, you’ll learn why every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.

Paid: COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.

Paid: Pausing Your PPC Campaigns Due to Coronavirus? Read this first…
Follow these five tips and adjust your PPC campaigns for these hard times. There are hidden opportunities that are currently available due to the pandemic.

Paid: Strategies for Amazon’s New Product Targeting on Seller Central
Amazon Ads announced that Product targeting would be available on Sponsored Display for U.S. sellers. Now available via Seller Central, the expanded capability means reaching shoppers who are browsing similar and/or complementary product types and categories.

Paid: The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Paid: 3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilising both the user experience will be maximised.

Content: 5 Tried-and-True Formulas to Take Your Copywriting to the Next Level
Here are five effective formulas for you to try, including how they work and examples of each from consulting copywrite experts.

Content: Why Content Marketers Need a Systems Mindset
Looking to seriously grow or scale your content marketing? Then you need to consider systems. Here’s how to take a systems mindset with your marketing.

Social: Facebook Ad Scheduling: the Guide Marketers Need
In this guide we’ll show you the advantages of Facebook ad scheduling and walk you step-by-step through the scheduling process.

Social: How to Create Your First TikTok Video
In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business.

Social: How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. In this article, you’ll learn how to understand and use these updates to boost your B2B lead generations.

Social: YouTube’s Struggle: Soaring Views, Declining Revenue
The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. Continue reading to find out more.

Social: TikTok vs. Snapchat: A guide for marketers
In this article, we will have a look at the key differences between Snapchat and TikTok.

Social: Social media insights in a time of social distancing: The relationship between paid and non-paid social
In this article, you’ll learn what happens when a company decides to increase or decrease their paid social media campaigns.

Social: 40 Twitter Statistics Marketers Need to Know in 2020
Twitter continues to be in the top five most popular social media networks. Here, we’ve rounded up 40 Twitter statistics you need to know about the platform’s popularity, marketing opportunities, and more.

Social: How to Use the LinkedIn Featured Section on Your Profile
In this article, you’ll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions.

Social: How Food Retailers Are Using Social Media During Coronavirus
In this article, you’ll find out how food retailers are using social media during Coronavirus. How they manage peaks in demands and communication with consumers.

Social: How to Run Instagram Ads on a Small Budget: 4 Tips
In this article, you’ll discover four ways to make your Instagram ad spend go further.

Local: 17 Ways to Help Small Businesses Impacted by COVID-19
Here are 17 ways to help small businesses impacted by COVID-19.

Mobile: Mobile Advertising: 11 Examples Analyzed In-Depth
In this article, we’ll give you a comprehensive look into mobile advertising and analyse 11 mobile ads that do everything right.

KEY INDUSTRY UPDATES:

SEO: In major shift, Google Shopping opens up to free product listings
Google is taking the significant step of opening up its Shopping search results to unpaid, organic listings. 

SEO: Google Continues To Tests Favicons In Search Results After Removing Them
Google has been testing showing these favicons to a limited number of searchers and they continue to do so today.

Related Articles:


SEO: Google: HTML Noindex; Google Won’t Process Meta Robots In JavaScript
Martin Splitt from Google clarified that if Google sees in the initial HTML a noindex; it won’t be able to process any meta robots changes or information from within your JavaScript.

SEO: Google Tests Side Bar Filters Design In Search Again
Google has been spotted testing a new search results design that had search filters on the left hand side, with more colors again.

SEO: Google not indexing new content again
It appears Google is having issues indexing new and fresh content again. Google is aware of these reports and is investigating the issue.

SEO: Site Updates and Winning in SERPs
Google’s John Mueller answered changing the main navigation and how it affected rankings. He suggested a best approach to minimise negative ranking changes.

SEO: Google’s Martin Splitt Explains Why Infinite Scroll Causes SEO Problems
Google’s Martin Splitt once again had to remind SEOs and site owners that Googlebot doesn’t scroll through pages.

SEO: Google: Too Many Heading Sections Is A Waste Of SEO Time
Google’s John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. 

SEO: Google: Limit HREFLANG Implementations To Where You Have Unique Content
Google’s John Mueller said when it comes to hreflang implementations and translating your pages, it is better to do less than more. He said 140 regions seems like way too much.

SEO: Google Testing Too Many Searches Related To Options
Google has been spotted providing too many search related options in the Search Engine Result Pages (SERPS).

SEO: Google: It Is Good Practice To Specify A Canonical
Google’s John Mueller said it is good practice to specify a rel=canonical. John said this is regardless of framework and is espesially true when “you have preferences regarding the URL shown.”

SEO: Will The Next Google Broad Core Algorithm Update Be Delayed?
Google John Mueller said that a core update cannot be delayed if core updates are not on a schedule. 

SEO: Google is Fixing an Issue Affecting Large Images in Google Discover
Google confirms it is fixing an issue that’s preventing non-AMP pages from displaying large images in Google Discover. Google’s John Mueller suggests using the relatively new max-image-preview robots meta tag.

SEO: Google is Launching a New Video Series to Replace its In-Person Conferences
Google is bringing several of its top advocates together for the first time in a new series of videos.

SEO: How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Here’s a recap of my interview with “Bingbot boss” Fabrice Canel (officially: Bing’s Principal Program Manager).

SEO: Google Launches Free Tool to Help Businesses Create Short Promo Videos
Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool.

Related Articles:


Paid: Google adds clarity around eligibility, timing for SMB ad credits
Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May.

Paid: Quora Revamps Ad Manager Interface
Quora Ads users may notice something different when they login to manage their campaigns this week.

Paid: Google Waives Ad Serving Fees for News Publishers
Google has announced their latest way to help during the COVID-19 crises, and this time they’re focusing on journalism.

Paid: Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements.

Paid: Amazon Slashes Affiliate Payouts to as Low as 1%
On April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st.

Related Articles:


Local: LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

Social: Facebook pulls back on Campaign Budget Optimization mandate
Facebook will no longer require advertisers to use its Campaign Budget Optimisation (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level.

Social: YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.

Social: Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery
Instagram is rolling out a new tool businesses can use to promote food delivery and gift card purchases in their stories.

Social: Facebook Templates for Business Posts About COVID-19 Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.

Social: Reddit to Publicly Disclose Political Ad Details
Reddit announced that it will be publicly disclosing all political ads, along with a few other service requirements moving forward.

Local: Google Local Services Ads COVID-19 Services Selections
Google has added options for some local businesses to highlight the types of services they are offering during the COVID-19 outbreak. This is within the Google Local Services Ads and you can select, depending on your business type, what levels and types of services you offer.

Local: Local businesses can solicit GoFundMe donations via Bing Places
Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic.

Local: Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.

Local: Google allows retail chains to Post at scale via GMB API — will it last post-COVID?
Google Posts are free and can be a very effective communication or promotional tool.

Local: The White House wants us to use Schema for COVID-19 announcements
The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines.

Related Articles:

IGNITE SEARCH WEEKLY WRAP –
15TH APRIL 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Why Is a Site with Ugly URLs Ranking Above Mine?
Here’s why a website with ugly URLs can rank higher in the SERPs and some URL structure best practices to keep in mind.

SEO: When, Why & How to Use the Noarchive Tag
Read this post and learn when, why, and how to use the noarchive tag correctly.

SEO: The Best Twitter Plugins Your WordPress Site Needs
Here are some of the best Twitter plugins for WordPress.

SEO: Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
Here is a step-by-step guide on keyword research that will help you uncover and utilise search interest trends from Keyword Planner.

SEO: A Complete Guide to Customer Acquisition in 2020 [Expert Tips and Tactics]
Here is an ultimate guide on how to get more customers at a cost you can afford, allowing you to continue growing your business.

SEO: How to Produce Quality Titles & Meta Descriptions Automatically
In this article, you will learn how to use the most recent advances in Natural Language Understanding and Generation to automatically produce quality titles and meta descriptions.

SEO: WordPress SEO Checklist: 20 Tips to Improve Your Rankings
In this article, you will find our top WordPress SEO tips to help you optimise your website and enjoy SEO success. 

SEO: How to Do an SEO Competitive Analysis
In this article, you’ll discover a guide that covers the critical areas for doing your own competitor analysis to find Keyword Gaps, backlinks, content, featured snippets and more.

SEO: The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.

SEO: Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the early impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.

SEO: How SEO and PPC strategies can work together to drive business goals
In this article, we explore these two tactics in-depth, how they are different, how they are alike and outline precisely how SEO and PPC feed each other’s outcomes.

SEO: How to Optimize for Google Discover, and Why it Matters
In this articles, you’ll learn how 8 ways to optimise your blog for Google Discover and drive more web traffic.

SEO: How to Build an Ecommerce Website Fast
In this articles, we cover all the steps, including domain setup, growth strategy, choosing a provider, and on-site optimisations for conversion.

SEO: Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.

SEO: SEO & COVID-19: How to Rank for Questions People Will Ask
In this article, you’ll discover how businesses can brace against COVID-19’s impact by ranking for related questions in organic search.

SEO: Google Search Improvements During Coronavirus Pandemic: Google News Update
Google has improved the SERPs to help people find which restaurants are still offering delivery and takeout, and it has continued to expand and develop its products in response to the COVID-19 pandemic.

Paid: 7 Signs Your PPC Program Is Being Mismanaged
What are the signs of PPC mismanagement that you should look for as a business owner or marketing director? Here are seven of the most common ones.

Paid: View and change all your budgets easily with this script
You can download and modify all your budgets across multiple Google Ads accounts in a single Google Sheet.

Paid: 5 Ways to Approach Paid Social Messaging Right Now
Brands need to be mindful of how they are positioning their paid media amid the COVID-19 pandemic. Here’s how to approach paid social messaging right now.

Paid: The best-kept secret to maintaining and defending the top spot with paid search
In this article, we shares BrandVerity’s CEO tips that will help you learn the essential techniques to maintain your position one in paid search listings.

Paid: Google Local Campaigns How-To
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Paid: 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Here, we will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimise the conversion funnel to make more sales.

Content: Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner – CEO of Lemonlight Video Production, guides you through related to video marketing.

Content: How to Create a Content Calendar: A Guide
In this guide, get tips and strategies for creating a content calendar, what makes a successful editorial calendar, the steps needed to create one, tools, and social media content calendars.

Content: Content and coronavirus: How you can differentiate from the masses
In this article, we discuss how you should think about content, SEO and your customers during the crisis — and prepare for the future.

Content: How to Find Data Sources and Organize Data to Fit Your Content Needs
In this article, you’ll find everything you need to get started — strategies, resources, and tips that can help you step up your content planning by utilising free, fresh public data sources and using them to your advantage.

Social: How to Run Instagram Ads on a Small Budget: 4 Tips
In this article, you’ll discover four ways to make your Instagram ad spend go further.

Social: 40 Twitter Statistics Marketers Need to Know in 2020
Here are 40 Twitter statistics marketers should know to improve their strategies in 2020.

Social: YouTube Viewership is Up, But YouTubers Are Earning Less Money
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators. Here’s why.

Social: 5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Here are 5 reasons why.

Social: Social Media Account Verification: A Complete Guide
Read on to find out how to get your social media accounts verified.

Social: TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

Social: The 24 Best Instagram Bios the Internet Has Ever Seen
In this article, we’ve assembled the 24 best Instagram bios the internet has ever seen. Better yet, we’ve evenly divided them across six essential categories.

Social: Social: Facebook Ads Fails to Reject COVID-19 Misinformation
In a new article on Consumer Reports, a reporter decided to test their claims that they wouldn’t approve ads with misinformation.

Social: How to Test Facebook Ads With Facebook Experiments
In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads.

Social: Facebook Ads: 9 Ways to Analyze Paid Social Media
In this article, we’re highlighting nine ways that you can analyse your Facebook ads performance.

KEY INDUSTRY UPDATES:

SEO: Google Can Send Manual Actions Without Sample URLs
Google’s John Mueller said you can receive a manual action for a site that does not contain sample URL, it depends a bit on the kind of issue & the site itself.

SEO: No; Google Is Not Throttling Crawling Of Sites During The Coronavirus Outbreak
Google’s John Mueller was asked if Google is perhaps throttling, holding back on, crawling sites fully during the coronavirus outbreak. In short, John said no – but he said if your server cannot handle the Google load, Google will slow down crawling – but that is not any new behavior from Google.

SEO: Are Your Google Sitelinks Missing? You Might Have A Flat Site Architecture.
Google’s John Mueller said that if your site has a purely flat architecture, it has no architecture. If all pages are equally important (linked from all other pages), none of the pages are important (relative to the rest of your site).

SEO: Google May One Day Drop Support For NoScript Tag For Images
Martin Splitt from Google said Google may decide to one day drop support reading the content within the noscript tag for images. 

SEO: Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors
Google is clearly saying that E-A-T is not directly in the ranking algorithm but Google does use different signals (not EAT but different signals) that may align conceptually to EAT on some level.

SEO: Google Says Being Different Helps Improve Rankings
In a Google Office Hours hangout, Google’s John Mueller answered a question about why a site lost rankings. His answer focused on the power of being different and how this quality can help a site rank better.

SEO: New Google Search Features Help Connect People With Virtual Healthcare Options
Google is rolling out two new features in search and maps results that make it easy to connect with virtual healthcare providers.

SEO: Google Explains How to Remove Pages for SEO
Google’s John Mueller discussed a common mistake publishers make when removing content for SEO.

SEO: Google: Different Content for Googlebot & Users Can Be OK
Google’s Martin Splitt was asked to define what constituted cloaking, and discussed different ways that it was OK for content to be different and still not be considered cloaking.

SEO: Google Answers: Is It OK to Link to My Own Guest Post?
Google’s John Mueller addresses public’s question on linking to your own guest post.

SEO: Google’s Best Practices for the URL Structure of AMP Pages
Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages.

SEO: Google’s John Mueller: Don’t Wait Around for People to Find Your Site
Google’s John Mueller recently offered some advice that’s applicable to anyone launching a brand new website.

SEO: Google Delays Launch of New Partners Program to 2021
In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.

Related Articles:


SEO: Bing adds CDC coronavirus self-checker chatbot to search results pages
Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot.

SEO: Bing adds snippet controls to help sites control their search result previews
Bing announced that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. 

Related Articles:


Bing Drops Twitter From Connected Pages
Bing has quietly dropped the Twitter option from the Bing Webmaster Tools Contacted Pages option.

SEO: Google Case Studies Series Aim To Show Importance Of Investing In SEO
Google has started a new series on the Google Webmaster Blog for SEO case studies and success stories. The goal, “help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.”

Related Articles:


SEO: Google: Any Site Can Use SpecialAnnouncement Markup
Danny Sullivan from Google said that any site is able to use the SpecialAnnouncement structured data on their web sites, assuming it is used for COVID-19 or related content.

SEO: GoDaddy Acquires Domain Registry of .US, .Biz, .In and .Co
GoDaddy announced it is acquiring Neustar’s registry business, which oversees top level domains such as .biz, .co, .in, .nyc and .us. This puts GoDaddy in charge of those domains.

SEO: Google Explains How to Use the Removals Tool in Search Console to Hide Content
Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console.

Related Articles:


Paid: Google Ads Editor Version 1.3 Now Live
Google has upgraded the Google Ads Editor to version 1.3. This version adds a number of additions and improvements including supporting shared budgets, optimisation score and much more.

Paid: Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. 

Related Articles:


Paid: Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ad Studio Beta offering was initially created to help smaller business owners is now rolling out in 18 different countries.

Paid: Google postpones Google Partners program changes slated for June
Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June.

Paid: Google Ads conversion reporting issues starting April 9
If you downloaded any of the fields in the table in this blog post or any derivative custom columns using the AdWords API, Google Ads API and Google Ads scripts between April 9th 8:00 PM PST and April 10th 7:20 PM PST, you may have incorrect data in your systems.

Social: Facebook Designs Templates for Posts Related to COVID-19 Business Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.

Social: Reddit to Publicly Disclose Political Ad Details
Reddit announced that it will be publicly disclosing all political ads, along with a few other service requirements moving forward.

Social: YouTube Officially Lifts Monetization Ban on COVID-19 Content
YouTube has lifted the monetisation ban on content that is either about, or references, COVID-19. Although some exceptions apply.

Social: Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages
To help businesses respond to the COVID-19 outbreak, Facebook is enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook.

Social: Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier.

Related Articles:


Local: Google Suffers Major Defeat – Must Pay French Publishers
Google lost an important case in France that obligates Google to compensate French news publishers for using their content.

Related Articles:


Local: Google reviews coming out of quarantine
Google shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies.

Related Articles:


Local: Google Maps Disables “What’s For Dinner?” Push Notifications
Google’s Danny Sullivan has notified Google Mapsabout the ‘What’s for dinner’ push notification and has now been disabled.

Local: Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
Google has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal.

Related Articles:

 

IGNITE SEARCH WEEKLY WRAP –
8TH APRIL 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Are Web Push Notifications Helping or Hurting Your Site?
In this article, you’ll discover the importance of push notifications for your website and how to use them, what to avoid and more.

SEO: Did you know that SEO drives 22% of all website visits?
In this article, we discuss the impact SEO has on your website’s traffic.

SEO: How Bing Ranks Search Results: Core Algorithm & Blue Links
In this article, you’ll learn how the Bing search engine works – from its “core blue link algorithm” to rich elements, the dedicated teams managing each feature, and more.

SEO: How to Spot SEO Myths: 7 Common SEO Myths, Debunked
In this article, we shine the light on some common ones and help you understand the truth behind the myth.

SEO: Google SEO 101: Image Search Best Practices & Changes Over the Years
In this article, we discuss Google’s image search results over the years, and current best practices.

SEO: Internal Links: A Guide to Building a Strategy that Works
In this article, you’ll discover how to build a strategy that works with this step-by-step guide.

SEO: Faster pages, stronger sales: Optimizing ecommerce site speeds
In this article, you’ll learn smart ways to optimise the speed of your ecommerce site and prevent cart abandonment.

SEO: SEO Tips for Marketplaces and e-Commerce Websites
In this article, you’ll learn the difference between eCommerce vs. Marketplace websites and get tips for technical SEO, managing, optimising, and dealing with challenges.

SEO: Google SEO 101: The Evolution of Search Result Previews
Here’s a recap of Parakh‘s presentation on titles, snippets, and result reviews.

SEO: Why Google Search Console & Google Analytics Data Never Matches
In this article, we discuss why there is a disparity in data between Google Search Console and Google Analytics.

SEO: Visual Search Guide: Who Uses It, Benefits, and Optimization Tips
In this article, I am going to take a look at what visual search is, its rise, how websites can use it to their advantage, and how to adhere to best practices

SEO: How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
There are three steps you can take to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article. Here is how you do it.

SEO: Four tips to immediately improve your site speed
GoDaddy’s Software Architect shares tips to boost site speed and improve traffic.

SEO: Coding for SEO: Using JavaScript to track COVID-19
An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen.

SEO: Desktop search is rising amid the work-from-home surge
Given stay-at-home and online media consumption, consumers are doing more online research, search and shopping.

SEO: How to Get Perfect Quality Scores
In this article, you’ll learn how to get a perfect quality score with understanding the mechanics of quality score.

SEO: Google Provides Options & Ad Credits to Businesses: Google News Update 
Here is an summary of the most recent Google updates in March 2020.

Paid: Hulu Advertising: What You Need to Know About It
Here’s what you need to know about advertising on Hulu Advertising.

Paid: The best-kept secret to maintaining and defending the top spot with paid search
BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.

Paid: Facebook Ad Types: How to Choose the Best One
In this article, we discuss the many different types of Facebook Ads available and how to choose the best one for your campaign.

Paid: Best APIs for SEOs and PPC Managers
In this article, we discuss the best APIs that SEOs and PPC professionals can use to improve performance for their campaigns.

Paid: Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.

Paid: Native Advertising: An Introduction for PPC Marketers
In this article, you’ll discover what native advertising is and why PPC marketers should consider running native ad campaigns to maintain trust.

Paid: Paid search ad copy strategies during coronavirus
In this article, we explain why you should re-examine your PPC ad messaging now – during the corona pandemic.

Paid: Setting up a Microsoft Audience ads campaign
In this article, you’ll learn how to build your first audience ad campaigns with Microsoft Advertising.

Content: 7 Brands Getting Email Right During a Crisis [Examples]
Here are seven brands sending pandemic-related emails deliver value for them and their audiences.

Content: When You Should (and Shouldn’t) Create Long-Form Content
In this article, we discuss when it is vital to write long-from content to rank higher in the search.

Content: The Why, When, and How of Republishing Blog Posts
In this article, we discuss reasons to republishing your blog posts for your clients.

Content: Marketing During COVID-19: 4 Essential Copywriting Guidelines
This guide will equip you to maintain purposeful communication with your audience while marketing during COVID-19. You’ll find guidelines, resources, and examples for ensuring sensitivity and accuracy.

Social: 6 Ways to Stand Out on Instagram in 2020
Let’s take a look at some lesser-known Instagram tactics that will help you sell more on Instagram and make your audience take notice.

Social: How to Use LinkedIn Conversation Ads for Better Conversions
In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers.

Social: Helping Businesses Create an Online Presence During COVID-19 (Coronavirus)
To help businesses make this transition using existing tools and resources in new ways, here are four tips to help small businesses create an internet presence and stay engaged with customers during the COVID-19 pandemic.

Social: How to Work With Influencers on TikTok
Before jumping onto TikTok, brands and marketers need to have a solid plan in place that should probably includes partnering with influencers.

Social: How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
In this article, you’ll discover how we helped one company to run Facebook Ads during COVID-19 to reduce the effects of the pandemic on its business.

Social: 5 Things Marketers Must Know Before Joining TikTok
In this article, you’ll discover 5 things marketers much know before creating a TikTok accounts for their clients.

Social: What Social Media Platforms Are Doing to Help During the Coronavirus
Do you know what social media platforms are doing to help during Coronavirus? Find out how social networks fight with COVID-19.

Social: How to Use a Pop-Up Facebook Group for Business
In this article, you’ll discover how to run a pop-up Facebook group for business.

Social: Social Media Image Sizes 2020 Guide
Here is a guide on how to size social media images.

Social: 5 Ways to Use Social Media for Connection During Times of Social Distancing
Here are five ways you can use social media to help you stay connected.

Local: Local SEO: How to make a website audit in 30 minutes
In this article, you’ll learn how to developer a comprehensive website audit in less than an hour.

Local: Should you continue to solicit reviews during the outbreak? Local SEOs disagree
In this article, we discuss local SEO experts’ opinions on soliciting review during the corona outbreak. 

Local: How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.

Local: What location data can tell us about the COVID-19 pandemic
In this article, we discuss why mobile location data is a versatile tool for marketers to act as a near real-time look at the conditions of the (offline) economy.

KEY INDUSTRY UPDATES:

SEO: Google Offers Suggestions For Avoiding Meta Description Rewrites
Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results.

SEO: Google’s Mueller Calls Web 2.0 Style Links Spammy
Google’s John Mueller cautions against Web 2.0 style link building and recommends a better way to build links.

SEO: Coronavirus Delays Google Chrome Cookie Update
Google announced that the introduction of SameSite cookie labeling will be rolled back.

SEO: Asked Google: Does Searcher Behavior Changes Influence Overall Ranking
Google’s John Mueller responds to public’s query on whether search beahviour changes influences overall rankings for your website.

SEO: Google Tweets Its Search Changes For COVID-19
The Google Search Liaison account on Twitter posted several tweets summarising many of the changes Google has made to search over the COVID-19 crisis.

SEO: Google Explains How to Use the Removals Tool in Search Console to Hide Content
Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console.

SEO: Google Explains What’s Important For Top Rankings
Google’s John Mueller says you should focus less on links and focus more on this instead.

SEO: Google: Will Never Say That Accessibility Will Never Be A Search Ranking Factor
Google’s John Mueller said that over time, maybe sites that do not take accessibility seriously may start to not rank well for other reasons.

SEO: Google May Be Forced to Reveal its Search Algorithm to an SEO
Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.

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SEO: Introducing a new way for sites to highlight COVID-19 announcements on Google Search
Google is introducing a new way for these special announcements to be highlighted on Google Search. 

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SEO: Google Posts New Guide On How To Use Structured Data With JavaScript
Google has posted a new developer help document guiding SEOs and webmasters on how to use sturctured data with JavaScript.

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New official Google advice on generating structured data with JavaScript

SEO: Google ends support for data-vocabulary.org structured data in rich results
Google provides a final reminder to switch to schema.org markup before April 6 to maintain rich results eligibility.

SEO: Google: We Are Not Filtering Out Sites For Coronavirus Searches
Google’s John Mueller responds to public’s query on filtering out web sites for searches related to the coronavirus. John said no, and that he isn’t aware of anything where we’re manually filtering out sites specifically around health terms.

SEO: New COVID-19 Announcement Tool in Google Search Console
Google just released a COVID-19 Announcement Submission Tool. The tool is available in Google Search Console. 

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SEO: Free SEO Tool from Wordfence – Fast or Slow
Wordfence introduced a new site speed tool. This tool tests site speed from thirteen points around the world and provides useful information on where bottlenecks are happening and why.

SEO: People Search Visually In Google Images But The Image Is Not What They Are Looking For
Google’s John Mueller said that many people use Google Images to search visually but what they are looking for is not the image but rather something else.

SEO: Google: Spammers Would Love To Know Which Links It Labels As Spam
Google’s John Mueller said that spammers would love to know which links aren’t recognised as spam. That is why Google does not label which links they know are spam in Google Search Console.

SEO: Google Featured Snippets Not In Position One
Google have been spotted placing featured snippets not in the first position of the Google Search results page but lower down on the page.

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SEO: Google’s Mueller on Indexing of Hidden Tab Content
Google’s John Mueller busted the myth that Google weights or values content that’s hidden behind accordions and tabs.

SEO: Support for SpecialAnnouncement schema is coming to Google search
Google has published guidelines for using special announcements schema on COVID-19-related announcements and site owners can already begin marking up their content with it.

SEO: Google Structured Data For COVID-19 Announcements
Google has added new help documentation around using structured data specific to COVID-19 announcements.

SEO: Google Offers COVID-19 SEO Tips for Health Websites in New Guide
Google has launched several initiatives to assist health organisations with making COVID-19 information more accessible in search results.

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SEO: Critical Vulnerability in Rank Math SEO Plugin
Rank Math SEO plugin was discovered to have a critical vulnerability. The vulnerability could allow an attacker to gain administrative access.

Paid: Amazon rolls out product targeting for Sponsored Display
Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central.

Paid: Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.

Paid: Microsoft Ads Redesign Adds New Features
Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year.

Paid: Google Ads ends monthly campaign budget test
Google has ended its short-lived test of monthly ad budgets. Advertisers that had access are now being notified.

Paid: Google Ads New Policy Disallows Profiting Off Sensitive Events, Like COVID-19
Google posted a new Google Ads policy that does not allow ads for with content that potentially capitalises on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.

Paid: Google updates its ads policy for inappropriate content to include ‘public health emergency’
Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more.

Social: Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
Pinterest rolled out several commerce marketing updates for the app designed to make product discovery easier.

Social: Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls
Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS.

Social: Twitter Gives Marketers a Content Calendar Full of Tweet Prompts
Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day.

Social: Facebook Helps Businesses Respond to the Impact of COVID-19
Facebook published three new guides to help different categories of businesses respond to the impact of coronavirus.

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Social: Facebook Introduces New Video Publishing & Discovery Features
Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time.

Local: Google Tests Moving Review Stars Lower & Changing Colors
Google seems to be testing moving the review stars from just under the title to below the description portion of the snippet. Google is also testing changing the color from orange to yellow.

Local: Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. 

Local: Google Maps Now Displays Takeout & Delivery Labels
Google Maps is showing as part of the restaurants name if the business offers takeout and delivery. 

Local: Google My Business Support During Uncertain Times
Google posted a microsite with tools and resources to help small businesses during these uncertain times. 

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